IDEE
Establishing a strong LinkedIn presence and ensuring brand cohesion
​Challenge:
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Establishing a LinkedIn Presence: The company needed to establish and expand its presence on LinkedIn, a crucial platform for professional networking and engagement.
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Maintaining Brand Cohesion: It was essential to ensure that all internal and external materials adhered to a consistent tone of voice and brand guidelines. Maintaining brand coherence across various communication channels was paramount.
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Supporting the Commercial Team: The sales team required effective sales materials to support their efforts and engage potential clients.
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​Results:
Organic follower increase: Within a defined timeframe, the company's LinkedIn organic followers increased by an impressive 18%. This growth was a testament to the effectiveness of their content creation and engagement strategies on the platform.
13%
Cohesive Branding and Messaging
Maintaining brand coherence was a top priority for the company:
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Unified Tone of Voice: By following a unified tone of voice and adhering to brand guidelines, both internal and external materials achieved a level of consistency that reinforced the company's identity and messaging.
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Empowering the Commercial Team
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In support of the sales team's efforts, the company invested in creating compelling sales materials:
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Effective Sales Collateral: The commercial team was equipped with sales materials that effectively communicated the company's value proposition, enabling them to engage with potential clients more persuasively.
