SE Handyman

Creating a brand from scratch, executing a successful launch, and establishing a unique and compelling positioning within the crowded marketplace.

Challenge:

Brand Creation: The initial challenge was to develop a brand identity that would resonate with the target audience and stand out amidst fierce competition.

Launch Strategy: The client needed an effective launch strategy that would capture the market's attention and generate initial interest and sales.

Results:

Entering a saturated market posed a significant challenge for our client. Their objectives included creating a brand from scratch, executing a successful launch, and establishing a unique and compelling positioning within the crowded marketplace. Through careful planning and execution, the client achieved an incredible 519% ROI (return on investment) within the first 6 months.

519%

Creating a Brand from Scratch: The challenge included creating an entirely new brand identity, complete with a compelling brand name and image, in a market already crowded with established competitors.

Launch and Positioning: A launch strategy that would position his handyman services effectively, distinguishing them from the competition.

Developing Sales Materials: All aspects of sales materials, from brochures to digital assets, were required to effectively communicate the value proposition.

Crafting a Social Media Strategy: In the age of digital marketing, having a solid presence on social media was crucial. SE Handyman needed to create a strategy that would engage potential clients and build a loyal online community.

Referral Strategy: Building a network of referrals was essential for long-term success with a referral strategy that would encourage satisfied customers to recommend his services.

Promotion and Magazine Advert: Effective promotion was vital for visibility. Additionally, a magazine advert was planned to reach a broader audience.